Tuesday, 16 March 2010

Post-Postmodernism Theories - Hypermodernity


So what exactly comes after postmodernism in cultural theory? Why post-postmodernism of course...
So out of three possible new ideas in which to explore, hypermodernity/supermodernity, performatism or new sincerity, I decided to choose the first one.
So what's it all about....

Key features/ideas:
- Hypermodernity explores a stage of society that reflects an intensification of modernity.
- It's a theory that's big on looking at the way we understand, control and manipulate the aspects of our existence.
- It's used to explain how we regard technology and biology as factors that contribute to the above.
- Hypermodernity places emphasis on how highly we value technology within society and the notion that 'yesterday's knowledge is always less than today's'.
- It differs from postmodernism that rejects the idea of 'reasonable change'. Hypermodernity is a term that relies on change, in a technological sense, in order to exist as a way of analysing how society has changed.

Key Theorists:
The main two that I could find and after numerous google searches kept popping up are:
- Sebastian Charles
- Gilles Lipovetsky

Reading List:
- 'Hypermodern Times' - S. Charles and G. Lipovetsky
- 'The Empire of Fashion: Dressing a Democracy' - G. Lipovetsky
- 'Development as Modernity, Modernity as Development' - L.S. Lushaba
- 'Space and Social Theory: Interpreting Modernity and Postmodernity' - G. Benko and U. Strohmayer

How it could be used:
I don't feel hypermodernity would be a theory that would really fit with the media text I've chosen for my research repost but I can see where the ideas behind the theory have come from. We appear to live in a very consumer driven society these days and
we go nuts for anything and everything technology. We can never seem to get enough of the stuff and are constantly developing it. When the term hypermodernity comes down to explaining our behaviour then I might be able to relate it to my media text. The way of thinking for one of my media text's, BBC drama 'Small Island', character's isn't really postmodern as that's a theory that isn't big on the whole idea that society can actually change but a truly hypermodern way of thinking for the era the drama's set in. In a time where different ethnicities weren't treated equally, the character dismisses her societies values and believes we are all the same no matter the colour of your skin and that societies way of thinking really can change.

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